Instagram Giveaways Contest Rules

Official Rules for Contests Offered by ("Thoughtfull" or "We" or "Our")

on Instagram (the "Rules")


CONTEST SPONSOR:, 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6. This contest is in no way sponsored, endorsed or administered by, or associated with, Instagram.


HOW TO ENTER: NO PURCHASE NECESSARY: From time to time, Thoughtfull may sponsor contests on Instagram (each a “contest”). The starting date and time for any such contest and the details to enter will be announced in an Instagram post via Thoughtfull’s Instagram account (

To enter contest: The method of entry will be provided in the Instagram contest post. For example, you may be asked to “like” the post, tag a friend on the post, leave a comment on the post, answer a question on the post, or share a photo on Instagram and include a specific hashtag(s).



CONTEST LIMITS: Only one entry per person, and you may only use one Instagram account to participate. Each complete and eligible response automatically qualifies as an entry to the contest. Thoughtfull does not accept entries for its Instagram contests by phone, fax, courier, mail or email.


ELIGIBILITY: To participate, you must be an Instagram user who has reached the age of majority in your province of residence (excluding residents from the Province of Quebec), and who is a legal resident of Canada.

Employees of Thoughtfull, and Indigo Books & Music Inc. (“Indigo”) or any of its affiliates and members of their immediate families, and those with whom they reside, are not eligible to participate. “Immediate family” means mother, father, sister, brother, son, daughter, married or common law spouses, regardless of where they reside. Groups, clubs, organizations, businesses and commercial and non-commercial entities are not eligible. Anyone in Thoughtfull’s sole discretion that is found to (a) be using multiple Instagram accounts to participate or (b) is participating in an attempt to hijack a contest (for example participating in collaboration with other users) will be ineligible, and his/her entries will be judged void.


DISPUTE: In the event of a dispute, the name and mailing address first sent by Private Message from the holder of the Instagram account will be deemed to be the entrant. The sole determinant of time for the purposes of a valid entry in the contest will be the date stamp on the Instagram post.




  • Winner selection is based upon a random draw held at Thoughtfull’s head office located at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6 following the contest closing date from all eligible entries received. Odds of winning depend on the number of eligible entries received.


PRIZES: For Thoughtfull sponsored contests on Instagram, the number of prizes to be awarded will range from 1 to 25 with each prize having an approximate retail value ranging between $5 and $600 (Canadian dollars). Prize selection for each contest is at the sole discretion of Thoughtfull but will consist of prizes like books, lifestyle items, experiences, and Thoughtfull Gift Cards.

Prizes will be set out prior to the start of each contest in the applicable Thoughtfull Instagram contest post. Prizes will be shipped via standard post at no cost to confirmed winner(s) at the mailing address provided by winner(s), or via email to the email address provided by the confirmed winner(s). Prize(s) must be accepted as awarded, is not transferable and cannot be exchanged for cash. No telephone contact or correspondence will be entered into except with the selected entrant(s) and confirmed winner(s). Thoughtfull reserves the right to substitute a prize that is, in their sole discretion, a prize of equivalent or greater value.


WINNER CONFIRMATION: Any selected entrant(s) will be announced via the applicable Thoughtfull Instagram post by direct message to the selected entrant(s)’ username(s). Selected entrant(s) will be required to contact Thoughtfull via Private Message on Instagram to confirm eligibility and provide contact information (full name, email address, and mailing address). Each winner has until midnight EST on the same day the selected entrant(s) is announced to private message Thoughtfull on Instagram and to satisfy all contest requirements, which may include correctly answering, unassisted, a mathematical skill-testing question, among other requirements. If a private message is not received within the prescribed time, the prize may be forfeited and awarded to an alternate entrant. Selected entrant(s) may be required to execute and return by mail and/or email a Declaration and Release form within 3 days of notification or the prize may be forfeited and awarded to an alternate entrant.


ACCEPTANCE OF PRIZE: By accepting a prize, winner(s) consents to the use of his or her name, photo entry, profile picture, comments and/or likeness for purposes of advertising or promotion without further compensation.


CONDUCT: All entrants agree to be bound by these Rules, Instagram’s “Terms of Use” and “Photo Sharing Guidelines” and decisions of Thoughtfull. Thoughtfull in its sole discretion, reserves the right to disqualify any person it finds to be in violation of these Rules, Instagram’s “Terms of Use”, or “Photo Sharing Guidelines”. Thoughtfull is not liable if any entrant’s account is suspended by Instagram for violation of Instagram’s “Terms of Service” or “Community Guidelines”. Such entrant will also be disqualified from any Thoughtfull-sponsored contest.


LIMITATIONS OF LIABILITY: Thoughtfull and Indigo are not responsible for late, lost, incomplete, irregular, or misdirected “comments”, email or for any computer, online, telephone or technical malfunctions or human errors that may occur. If for any reason, the contest is not capable of running as planned, or more prizes are awarded than planned, including due to a computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort, Thoughtfull may cancel, terminate, modify or suspend the applicable contest. Entrants further agree to release Thoughtfull, Indigo and Instagram from any liability resulting from, or related to participation in the contests or the awarding or use of any prize. Thoughtfull reserves the right to terminate or withdraw this contest at any time.


PRIVACY: Entry information collected by Thoughtfull become the property of Thoughtfull and will not be used for any purpose other than administering contests on Instagram. For information about Thoughtfull’s privacy practices, read its Privacy Policy located at Your use of Instagram is subject to Instagram’s Privacy Policy.


GENERAL: Decisions of Thoughtfull shall be final and binding in all matters relating to contests and the awarding of a prize. These contest rules shall prevail, govern and control over contests offered by Thoughtfull on Instagram. The contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The contest and these rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.


These contest rules are effective as of December 1, 2019.

® Thoughtfull is a trademark of Indigo Books & Music Inc.