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Why this makes a great gift
Welcome to the New Cru. Non-drinkers deserve better. That’s why we created the first wine club designed for the sober curious, non-drinkers, and real wine drinkers alike.
Each month, we’ll ship you three new Wine Proxies—layered blends of juices, teas, spices, bitters, and more that are designed to pair with food and be enjoyed in your finest stemware. Wine, but not.
Our first month's box contains
Blanc Slate / Wine Proxy No. 1
Bright, grassy, and bursting with untethered energy in the glass. Tropical kiwi and passionfruit ride cresting waves of citrus into rocky green cliffs of vegetal bell peppers, green tea, and Motueka hops. We set out to capture the feeling and flavors of the best Marlborough Sauvignon Blanc from a blank slate and ended up with something familiar, yet new. With food, the mysterious herbaceous notes floating on the surface sharpen into focus, revealing untold layers of fresh new flavor.
Fruit: Kiwi, Passion Fruit
Acidity: Grapefruit, Lime
Spice: Bell Pepper, Green Sichuan Peppercorn, Galangal, Lime Leaf
Body: E Sheng Mao Jian Green Tea, Motueka Hops
Zest Contact / Wine Proxy No. 2
Two ancient traditions merged into one modern drink. We start by turning orange wine into vinegar, then use that to reimagine Posca—the Roman soldiers’ blend of wine vinegar, water, honey, and herbs. Layers of zesty citrus combine with orange blossom honey for dimensional orange flavors, accented by thyme, bay, black pepper, black tea, dried ginger, and turmeric. Rustic enough to pay homage to its ancient roots, refined enough to serve as a pairing on a tasting menu.
Fruit: Blood Orange, Orange, Lemon
Acidity: Orange Wine Vinegar
Spice: Beet, Thyme, Bay Leaf, Black Pepper, Ginger, Turmeric, Myrrh
Body: Black Tea, Orange Blossom Honey
Cuvée Zero / Wine Proxy No. 3
The ethereal French red of our wildest dreams. Cuvée Zero is fun yet serious, crushable yet complex. Fresh red fruits and juicy blueberry lead the way, underscored by earthy beets and a compelling mix of herbs, spices, and floral notes. Tartaric acid, the same acid found naturally in grapes, provides balance. The best of Beaujolais Cru Gamay, carbonic Loire Cab Franc, Jura Poulsard, and Burgundian Pinot Noir combined into one smooth, silky, and refreshingly unique package.
Fruit: Strawberry, Blueberry, Pomegranate, Goji Berry
Acidity: Tartaric Acid
Spice: Beet, Mint, Lavender, Juniper, Coriander, Cardamom, Mace
Body: Green Tea, Sandalwood