A beautiful lipstick will make you feel good. A beautiful lipstick that supports a cause you believe in will make you feel even better. These five charitable beauty brands are about looking good, feeling good and doing good, all at the same time. Whether they’re a staunch women’s rights supporter, an animal aficionado, or have a loved one suffering from a specific type of cancer, show you appreciate your giftee by aligning your beauty purchase to the cause they care about most.
Philosophy, maker of beautifully simple skincare and fragrances, is one of the rare beauty brands whose charitable efforts are focused entirely on women’s mental health and well-being. Beginning in 2014, the company has directed one per cent of all sales to its Hope & Grace Initiative, which supports mental health organizations through financial grants. So far, Philosophy has donated to more than 65 organizations, supporting more than 1.5 million women.
MAC’s Viva Glam is one powerful tube of lipstick. Since 1994, every cent of Viva Glam’s selling price has been donated to MAC’s Viva Glam Fund (formerly the MAC Aids Fund), raising a stunning $500,000,000 (and counting) to support men, women and children living with AIDS. As MAC co-founder Frank Toskan once said, “This little lipstick gave people dignity and saved lives.” The cause is good and the lipstick is, too; the formula is non-drying, long-lasting and comes in a range of shades.
This farm-to-face beauty brand’s Honey Potion Renewing Antioxidant Hydration Mask is not only a cult favourite glow-up for tired skin—a dollar from every one of their honey products sold is donated to City Growers’ farming developments and bee education programs. And with everything from Farmacy’s cleansing balms to its night serums to its sunscreens certified clean and cruelty-free, this buzz-worthy business is worth supporting whether you’re an apiary enthusiast or not.
At the heart of Lush’s charitable efforts is its beloved body lotion, Charity Pot. Every cent of the deeply moisturizing lotion’s sales price (save for taxes) is used to support humanitarian, environmental and animal rights causes. It’s been 12 years since Charity Pot hit the shelves and in those years, its sales have raised more than $33 million for 2,450-plus charities in 42 countries.
The cause in Causemetics is actually three causes. For every Thrive product purchased—the lineup is comprised of a full range of makeup, along with brushes, tools and accessories—the vegan and cruelty-free beauty brand donates to causes that support survivors of domestic abuse, women emerging from homelessness and women battling cancer. Plus, since the company’s launch in 2015, it has given away millions of beauty products to women in need.
When it comes to products with purpose, Elizabeth Arden lipstick is an original. Back in 1912, Arden herself marched with suffragettes in a right-to-vote parade heading down Fifth Avenue. Noticing that her fellow protestors wore red lipstick as a symbol of their cause, she supplied them all with tubes of her company’s signature crimson hue. The brand carries on its founder’s legacy through its March On campaign, which donates 100 per cent of proceeds from a special limited-edition lipstick to UN Women, an organization that champions gender equality and empowerment of women around the world.
This makeup brand is on a mission to improve women’s rights through charitable endeavours and a sense of humour (their products have names like “Gloss Ceiling” and “Pantsuit Pink”). Twenty per cent of all products sold go towards a litany of feminist causes, ranging from Planned Parenthood to Mom’s Rising to Emily’s List to the American Civil Liberties Union (ACLU)—making sure the only thing brighter than her lip gloss is her future.
This eponymous beauty brand started its own ovarian cancer fund, and every September (Ovarian Cancer Awareness Month), Mercier designs a product from which 100 per cent of the proceeds help to diagnose, treat and find cures for the disease.
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